Naked Décor Logo and Stationery
Design a logo and stationery system (letterhead, envelope, business card) for the Naked Décor brand of products.

About Naked Décor
Naked Décor is a designer and producer of stylish home accessory products such as throw pillows, wall art, clocks, and dinnerware. The products are sold online through the company’s own website, through its printed catalogs, and through over 150 in-store retailers nationwide.

Target Audience
Urban young professionals 35 and under with incomes of $50,000 and over. They appreciate stylish items, keep up with fashion and trends, and enjoy decorating their own living spaces. They tend to subscribe to multiple home and fashion magazines. Mostly women, but many high style-oriented men too.

Competition
Home accessory items such as Naked Décor’s are discretionary purchases by stylish consumers; so competition could be thought of as that new dress or a night out on the town (example: a typical throw pillow costs $50.) Competitors of similar home accessory products include Jonathan Adler and Thomas Paul.

Key Messages
• The products are modern and contemporary. The tone is very playful, even fanciful and sexy.
• Naked Décor products will enliven your home and your life.
• Buy my home accessory products.

Ideal Audience Response
I want Naked Décor items in my home. I’d also like to give them as gifts.

Required Text
The logo must include the name “Naked Décor.” Include the firm’s tagline, “Designed for Your Desire,” on stationery items (but it does not have to be part of the logo itself).

Inks
Open


Mounting Instructions